Effective Date: October 13, 2026

This Privacy Policy (“Policy”) describes how Critical Coordination LLC (“Critical Coordination,” “Company,” “we,” “us,” or “our”) collects, uses, and shares information through criticalcoordination.com, our related landing pages and subdomains (together, the “Website”), and our business communications. Critical Coordination provides specialized infrastructure products and project coordination services for mission-critical data centers, including custom power distribution solutions, data center expansions and retrofits, infrastructure installations, and project management. Our business serves customers in the United States.

By using the Website, you acknowledge the practices described in this Policy.

1. Information We Collect

Information you provide to us

We collect information you choose to provide when you submit a form on our Website, request a quote, call us, email us, text with our team, apply for a job, or otherwise communicate with us. This may include:

• Contact and business details, such as your name, work email address, phone number, company, job title, location, and preferred contact method
• Quote and project details, such as product configurations, connectors, quantities, requested delivery dates, specifications, and files you upload
• Correspondence and any other information you include in forms, emails, phone calls, or text conversations with our team

Multi-step quote forms

Some of our quote forms collect information in stages. When you complete and submit the first step, we save your contact details and may follow up about your inquiry, even if you do not complete the remaining steps. Completing later steps provides additional project information and any files you choose to upload.

Information collected automatically

When you visit the Website, we and our service providers automatically collect certain technical and activity information, such as your IP address, browser and device information, pages viewed, referral sources, advertising identifiers, and interactions with forms and other Website features. We collect this information using cookies, tags, and similar technologies, as described in Section 5. The information collected varies by tool and its configuration.

Information from phone calls

We use a call tracking service on certain landing pages to understand which marketing channels lead visitors to contact us. When you call a tracked phone number, we may collect your phone number, the date, time, and duration of the call, and the web page or campaign that led to the call. We also use a business phone system for calls with our team. Calls made through our call tracking and business phone systems may be recorded for quality, training, and record-keeping purposes.

Information from other sources

We may obtain business contact information, such as name, company, job title, business email address, and business phone number, from publicly available sources, business data providers, industry events, and business partners. We use this information to identify and contact businesses and professionals who may be interested in our products and services.

2. How We Use Information

We use the information we collect to:

• Respond to inquiries, prepare quotes, discuss project requirements, and provide products, services, and customer support
• Follow up on inquiries, including partially completed quote requests
• Communicate with you about projects, orders, and our business relationship
• Send business communications about our products, services, and company news
• Understand how visitors use the Website and improve its content and performance
• Measure the effectiveness of our marketing and advertising
• Show relevant advertising to people who have visited the Website, on other websites and platforms
• Review job applications and communicate with applicants
• Maintain business and customer records
• Maintain the security of the Website and prevent fraud or misuse
• Carry out our obligations and enforce our rights under any contract between you and us, including billing and collection
• Comply with applicable laws, regulations, legal processes, and government requests, and establish or defend legal claims
• For any other purpose we describe when you provide the information, or with your consent

3. Text Messages

Our team may exchange individual text messages with you about your inquiry, quote, project, or customer relationship. We use your phone number and the message content to conduct those conversations. You can ask the representative to stop texting you at any time, or email info@criticalcoordination.com. This Policy does not itself obtain consent to automated or promotional text messaging.

4. How We Share Information

We do not sell, rent, or lease personal information to third parties.

We share information with service providers that perform services on our behalf, such as website hosting and maintenance, form processing, analytics, advertising, customer relationship management, email delivery, call tracking, business phone service, website security, and the agencies supporting our website and marketing. These include Google for analytics and advertising, CallRail for call tracking and recording, RingCentral for business phone service and call recording, and HubSpot for customer relationship management and email communications. These service providers may use personal information only to provide services to us, and they may also process information under their own privacy notices.

We may also disclose information:

• When required by law, or in the good faith belief that disclosure is necessary to comply with a valid legal request
• To protect and defend the rights, property, or safety of the Company, our customers, or others, or to address fraud or misuse
• In connection with a merger, acquisition, financing, or sale of all or part of our business
• With your consent or at your direction

5. Cookies, Analytics, and Advertising

Cookies are small files stored by your browser. We and our service providers use cookies and similar technologies to operate the Website, analyze traffic, measure and deliver advertising, and connect inquiries with their source. Cookies may remain for a browsing session or longer, depending on the tool and your browser settings. The tools we use include:

• Google Analytics and Google Tag Manager, to understand how visitors find and use the Website and to manage tracking tags. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. The add-on applies to Google Analytics only and does not stop all website tracking.
• Google Ads, to measure advertising effectiveness, including actions such as submitting an inquiry, and to show our ads to people who have visited the Website (remarketing). You can manage Google ad personalization in Google My Ad Center.
• CallRail, to attribute phone calls to website visits and marketing sources and to record calls.
• HubSpot, to manage contacts, forms, and email communications, and to understand how visitors who have contacted us interact with the Website and our emails.
• WPForms, Jetpack, and OptinMonster, to operate Website forms, collect site statistics, and display Website messages.
• Wordfence, to protect the Website from security threats, which involves processing visitor IP addresses.

To learn how Google collects and uses data from sites that use its services, visit How Google uses information from sites or apps that use our services. You can also learn about opting out of interest-based advertising from participating companies at the Network Advertising Initiative.

You can use your browser settings to block or delete cookies. If you do, some Website features and measurement may not work properly. Our Website does not currently provide a cookie preferences banner.

6. Email Communications

We may send you emails about our products, services, projects, and company news. Our emails may include technology that tells us whether an email was opened and which links were clicked, which helps us improve our communications.

You can stop receiving marketing emails at any time by clicking the “unsubscribe” link in the footer of any marketing email or by emailing info@criticalcoordination.com. We may still send you messages needed to fulfill an existing order or respond to your request.

7. Links to Other Websites

The Website may link to websites or services operated by others. Their privacy practices are governed by their own notices, and we encourage you to review those notices before providing information.

8. Data Retention

We do not currently have a fixed deletion schedule for lead records, customer records, correspondence, or uploaded project files, so these records may be retained indefinitely, subject to applicable law and any valid deletion request. Retention within individual service providers, including analytics and call tracking systems, may differ according to their settings and practices.

9. Data Security and Processing Locations

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, or disclosure. The Website uses SSL/TLS encryption to protect information submitted through it. No method of internet transmission or electronic storage is completely secure, so we cannot guarantee absolute security.

Please do not include payment card details, Social Security numbers, or other sensitive personal information in quote forms or project uploads.

We operate in the United States. Our service providers may process information in the United States or other locations where they operate, which may have different data protection laws. If a security incident involving your personal information occurs, we will investigate promptly and provide notice as required by applicable law.

10. Your Choices and Rights

You may request to access, correct, or delete the personal information we hold about you, or ask us to stop sales follow-up or marketing communications. Depending on where you live, you may have additional rights under applicable privacy laws.

To make a request, email info@criticalcoordination.com with the subject line “Privacy Request.” We may need to verify your identity before responding. We will not discriminate against you for exercising your privacy rights.

We may keep certain information when necessary for ongoing customer relationships, contractual requirements, warranties, legal obligations, dispute resolution, preventing fraud or security incidents, or establishing or defending legal claims.

11. Children’s Privacy

The Website and our services are intended for business customers and are not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, contact us so we can delete it.

12. Changes to This Policy

We may update this Policy as our practices change. When we do, we will post the updated Policy and revise the Effective Date at the top of this page, and provide additional notice or obtain consent where required by applicable law.

13. Contact Us

If you have questions about this Policy or our privacy practices, please contact us:

Critical Coordination LLC
1410 Heggen St
Hudson, Wisconsin 54016
Email: info@criticalcoordination.com
Phone: 612-688-2406